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10-16-17 Town Council Packet Supplemental s E A. ^ma x r s 3 . �._ LTOZ `9Z ,aq o ilitt k lIDNflOJ ,,,,. ..„, _,t'is,,,,.. , .. 0 -- IVdfltAJSIHflOI ., _,. . .,,,,_ , .. .... .., ..... ., _ .. ., ,, „ , ..._,.. . .... .. .,. .., , ,. ,. ,:... , ,,, ,,. i'IP''' - .. ... _ ,...__..., ...., S _ a- .,, .. Fl 0 CI Vd0103 . 14.4 dWMONS F : - 4.1 .,,,...k: .. 2018 Budget Discussion -4,1 ,...f.,,,,,..-.......::,,,..•,.::ti •.''..c:, , . ‘:1:' ' 4;:-.:14' 11111 -.. .4 '4: ...4.4. ..5... .. . —... .... • „,,.„....s.: . , ....!' ...,...„...„.*:" ' A, ' • . .-....... ._. :. ...„,. . . -r. - . , . .., . .....:. :,.... ......-. .. ,..f.-:-. ....-...: .. ..,..... 4 t% It , . • -•.-.,„, , :, , ..e. V ' '0 14‘ S ... •g "'" . . lirr - AO - . . . , . . .. ......•:.„,..„. - . " * ... .„..... ...., •-• t"- e , . 1111.0.‘ ,..-,•'• •• - - , . , 4 'Ye ,,""4:-.•I'''. 441141111.14r'' .2'446\ .,. t4„,I ; .. .. . t , •... ,. le it fr. 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I`P 1. .. cry _lb+ -}- ' M 4‘......L.., til ..,..„,_, toodadh „..":10.0„ _-1 ' +.”. 4. c' ___-#4,) ,r,,.. . , .. • l • Evolved Monthly events ,i z ,, _ 0 "' ( December Holidays , Mardi ,..... 'I = + +nullit of • • LLi�tt Yt A fi.{ Zwi Gras , St Patric s C osin b f �` " 'aG,;s� t ,� �'jj��pp���`b�<�, � �s a'�� �r'ai.5``T�^s „s,aR'` .,J Jif' � �2 4 :.Ore N,Sdct� h. .Jf.J:,d M� • 7. '� f weekend + a replacement orMinichite maw Slaw — 411.7 +100F+111r Tows •S 5s • 5Qthin mid - Dec 2018 ER ,4,.„ si. Orn timers = 4,40) + io F£ F citrusandcream.com • Conceptingnew a campaign ............... for 2018/ 19 :...„ , •,SIMPIIII71.111111111111.1111111111111,Jr- ........„ � .rte;. �- its r� 6Y .. . f ‘,,, 4 '••• • �R¢ !!��'�� SNOWMASS _ .„,, 4 „, ti,A. -..i -hi .. - A.MEIUCAN , \NvAy Winter 2017 / 18 Media mountain528O magazine Launched September 15 SIi • Print Ads O • Banner Ads Hemispheres 4 COLORADO • Native Content COME " " • Video Pre - Roll QExpediaTT • Social Media You Tube Gor, ; gIe Display Network !6! f i1GtOdOf network • SNOWMASS .•!1..4:'bee 47*"uk::1 S k iWnter 2017 / 18 Campaign -4e --t •-• -.. , ' - 41-1N101 *t.',- - - ''' •,-.41..„ ' ".,..,- ;I,". "--- •-•,, ... aft,,,.. - At . 147;*-414 40/ '11A...,: 1 . ...A. . , " • ,, -. - • . ! , r 1 i rw. ,Set f„s,5 ire .--' ''64.ill, •r it .,-- 44- ,' ,. ..... . 40 - 'AO° ..,.k - "- - - - 4 A '14 1114:41111441444k , f 4 /6 ,,.. What if nature set us free ? .4.44.4„,„ „.. .,;i17010i41 iv.4, :it,, 10 111 ete ti f. 1 , 1 4 .... lk . A ! 1 i ,e. _ itt 4, i 4,4114 (it:opined mar if/et' 0' ' ...,iRrre'rtf4 EStie...(1.4.4) !Mi ,h1r..r vilkivitfb•.:;).c) v",..'.41111'41 it,...:::....1'li •,,l't:,........k,..1:,1:, Pillowed us in powder and blanketed us , ,. .. , ..,. .. ... likpir *w .,.. slipi„,. - . r I• •i #, .111410f * I, ttlei itilleei t46 ; ' biet? ill bea5 o-4 l'ilfiitte ,St3r45. -...-.. --. .4. 4..., • dr fi Iry . A 46;, .... e 4111111"1 f * 1 • Irt4, in sunlight . . ...„..,... ..,..,..:. -e,01.p. .:•-• ix* -,,,, --: .- si ) t r 4 ‘‘..4.i i' j; i ., --v•---• et, (40 e3i,ck 'y„,, .7.11,e.alvi ell evotr f.or vi , ilt ft, . . $ I . i „, . i Opened our eyes to fresh sheets of I I , .......,.....4 .,..-0,1 reiea:=€ owe vee ee.". tr.' VI? kfin4, 1 . . 4‘ e sit *1 . ot oil i , • I t*s‘ ra. , III r. "Itt. ' .1 •:1-'.F. 11' . lif fell it '.' i morning snow and lulled us to sleep in ... A ,. . _‘.. , . . • 4 f Yillat, if ' iu •, . •• • am%on, seas of infinite stars . . ,........................t..........„ , , .. . . N A - ,0.4. E , $ ., . op . i 1 . itt , . • , .. . , Let us catch our dreams on every turn . . LIT .,t4 h4 . (` •4‘`' = dok,9111 .......„......„, , , and release our voices to the wind . 4 i A 4,41 . - • ... , . - 1 At$' • ' /AI.• 10 ' ' . .. 4 4 .• . ' V V 4., till; 1 *1 f „ 'kJ, .` .... :i '`::5 , I ..., What if NATURE HELD us close ? . ., .., ,,,,..,,,, , . 1 4 VrillsoWlis i l'. . * " *w ' .1. . . .'... • 1 •,_, iof . 4 . s 0 dr 4 - II. IV< < C r ilk . • 10 I'. •' .' ' . If le ,. .61•. • . I 6•, .., 0 ,-') , - % ,.>":::- , '• -:'. 144' ' 1., . -. t•• f - 49• , ., . ,! * ** **01 •a 4t4 tt'r ' .t 41. • - • ... ' • ,.- . .... 4rIr.,4,,,k,A .•:-e..—,,,I,::..* - %- -... .,..•4i ii,t it.,4,•... ii t.e„ % I .N. ..*• •-• • ' 'Rt. - <,• , 4,, 401 • I i t 4 : ' hPft Tiftwe,11111.: "I' 71.* .6' . .., ( 1 s) & SNOWMASS :, . ' -qi nowmass Now' -) SNOWMASS, fr. . ...... ,„. 4 • GoSnowmass.com ' ..,„, , .., ., .. . ,.., ince 1911 - ,-- 4:: ‘, ...,,,, Winter 2017 / 18 Campaign . . .v ,.....,.., ,,,.. Wi11koo, lat , 5 rec5 iyisvi a' bitirti. 7 i st/ What if the slopes told a story ? , .. r..../ r ' - t ...„..... (4- hv4145 h-i* 0., pe.s.eis-orier, ---mitti ,..„ ),... . , Of mountains made of memories, words , ii I *vtiopPei,% wove') Ithal Sor*J.• aee4> ... . 6...............„ N., ,. ......,...._ ....... , - . r (1 t • , 1 1 1 ., 0. woven with snowflakes , and forests thick .. „.4e,ei;- V? e*.--..7:, ' - ,,,, r rli" a4;vid „:"reibt,5 E. elk ,„..---::::. , - — - It- ,-..-4,,,r,-...s,Q it::look* W ith laughter. ., 7, ,. i, , ,-- • „' i , y., ,,,,.. e•Irrl o,‹a‘i ,.e., a i0,:''':I es` 0.1 Icor 06 ' -..-:-,. - .. " - • '4, ' " wpoo*'.' V 44 It** ; ,., \ •• iftisw anti I ,././X4 e'1 111 1:1111P 1 ill$01%.* . Where every peak is a page out of your r • 4-1.4kt,-..,, v 4 -w MIL'.-- ...—.'s*s"'-7's 1 4 7 •aki ti st *41. . - a ,t of f.. _or Ge ?5 evtri t.,•it. '''''w 40''• i „. ,:". Ir ' , •,,, hi, ki.se i t , • N 1 t in nistory. i- •tifoo,T, i. , vvoutc:i , e• ie If I said the story gets even better , ....... „_ .,:„. „.. ) ,......„A„...., :E. „-- .1,„ :,.... .i• 17 fi Would you CELEBRATE with me ? , . . . , CEILA T EBRA E I' 0 1 li 4• 4 , 444. $11.,$• ..4.- wilit. me? ----------- - 4" tt. . it .. 4. ... t . 40 .7108,.., ...4.. . - v_ - ..,. . 1 .... it t or ,.. , „1 .„.„ I . . . t.!. • • 4*10. . 4 . "'' ..t.1 , : , .• '4114T. :4,#,,..."0, '4Alt, yi. . „,.: ''..",,, `.... 4*Ni , 10, .,.;* ...... --:-"* ... ..., .- -. . , oi. ,..,‘ -- - - , . .0. - .. . . .. ,, .. , . , - -lik• • 4 #04$4 •. . .. 4 4 4 4 4 it 14 1, ,,,.4 - 4 4 '4 • i* .;..",:k r.., „.::.4, , 'Z.*:"I''* 1 * iii • * -.' .** ,4,4 4, v *#. -4*. ..• ft r ,-—kit, - . * y -A-. • = 44 , . • , . 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Patrick's Day, HiFi Concert Series AM • April 13 - 15 : Closing Weekend • Monthly : MoonlitTreks + StarlitTreks , 4 • • Weekly : VIK Activities ' . a ., .t. i+ , - ,'•"'''1. 4.140.0 . . * 4& .;In 't.II* t.� ' • • ems`- # {:• • r` k`,L 0.-A{IF If . X111111 .ii " ` ...„._,41;;;;: f`+ i. r 4" ' ; /f i '. -..--;,... ..iMir*. 4181111' ,' .: _...t . SNOWMASS Anniversary Weekend December 15- 17, 2017 • Friday, December 15 : $ 6 . 50 Lift Tickets , snowmass Retro Party at Elk Camp , Fireworks bet tpt • Saturday, December 16 : Banana Days ; Snowmass 50t " Anniversary Golden Gala & Film Premiere • Sunday, December 17 : On - Mountain Retro SIACIISGI Party with Cabin Jump , Rail Jam and Picnic at Spider Sabich • All weekend : Restaurant & Retailer 50th Anniversary Specials - $ 19 . 67 and $ 50 . • e,.e„,t , „Ai"' il \NI zustiammill„ -„,,,,,„_ ,...„..,,,,,.,„,.. ... _ ,,,,,,, „ ,,,;:,,,„ , . _ - .-. , . 4,-* . ,,,_.„.. :. . . .4.„ ,,,,,,e. ,,,, . ,.,„, ,,,,, . „, • .., ,,.., ,, : ., i ,. , _. , ... , , ,riallaki - , _ ,,, � �,�s __ ! SNOWMASS 5280 Magazine , r p - _ , .�.... i �« :: i i : . ', , 4 t iiimr:4.4t 4;1.: What Ares told a ,Sirtr- 7 \ I , ` 5,- k�f?rz�� f,rfvtn it/ft. �ttt�k� �EeS, "....' - `ui � �r�� �; ...- $6.50 LIFT TICKETS FRIDAY, DEC. 15 fj O x . `r' ere (Vfrtl t:. +�x. .:� Paee O tf Our i►r3 +Li , " �. . 000- '7 big ..., slowmass j + 1 . :5.1tcf irf j-Dreg orj0 !.•e►l tte ' # / . It6if since _1967 Wo JcdoU y WANT TO SKI FREE AT SNOWMASS? L I t PEEL TO SEE IF YOU'VE WON!gam .. r. ---414 I WWWe. . x •3r . n ,11110r • , .» 4,4 . . I PA • ,a x a FRIDAY, DEC. 15 SATURDAY, DEC. 16 SUNDAY, DEC. 17 ' $ t • , .:-' A .. $6 SO Smmgle-Day Litt 'ickets Banana t,a,s Scavenger Hunt Histur ic c...it in Jump & Rail Jam ;rx.', Retro parirts 8 Firowrks ,lig 67 and $50 Doling SpectaIs ... and more x .♦ x i a. i a *6o f 1 . , . 8 a. R•c y ( i ) ASPEN S N 0 YY M i.1 j ci "4• ; �o � tl � vow 1 . SNOWMASS (�i,`_,►t.,�, s�,, : srnce 1967 Share mcrnorrQs and photos of your days in Snowmas.s on Facebopk in the "Snowiness 50th Anniversary"group. ASS ______ ,.___ _,....______ .. _ _ _ ,..._......... _ _ _ _____ _...”._ __,..... .......,,,... 2- page spread with `golden ticket' tip- in U) it) 4 X ,,,..... 0 Z.,.,..,„,.,,,.. (i) • F ...... 111 Ivo ,.,..., ,•• , .161* 411100. ^. ?• *114 . . 1 NI• : 0 -•,,,,,,,*.. . , .,,-,,,,,...•-- 4 1, t, i , , 1 1 ,• i , , , I t... I i N. ; Nr) 4 CiP`• 1 i s•mi Ni::4 Alf" LU I.- LU C) Ce E i (i) o I a.) 0 .1. Jun issimpiow-se LL.1 >, col i , Ucr).. c •..... .k. , ' CD * > . , 0 4 i• .. 1 .. , A' P 1 I I 1 i i 1 f, 1 i I t 2017 / 18 Group Sales ._,., ,.. .. . :. ,. . .• Sn wmass Scoop meeting .,...,, ... ... ,,-...„... , ,...,.... , ..... .,, ., ..leader blast - .. .., 2(.....---,,--. ...,,,,,,,,,,,, ,. ,..: : • . , , • • In - market c eventsiiiii s % tb x. ( Chi /Cali /Tex/ East/ Den ) i „t ...p . E... Iry .•.., .0 0 • .. I _ ._ , _ IMMOr_"Nler i t w . ar i o i ,,,.. , „.. • Expanded Site tours and Fam trips , ........• .• ii„. - .:. , :HA. R Ali t „ . 4, , , �!!Sta n e Cup ” reco nition tie in wit 50h• S,F, • Growthird sourcing 2018 YTD • on i rmed vv .i n er rou s As of Oct. 16 oro 100000 +13, 12510 12550 4792 5399 10000 fifif *404 aWkid i4 1000 -4% 47 45 100 10 •• 1 Definite Groups Proposed Guests Definite Room Nights 2016- 17 2017- 18 • SNOWMASS What ' s What ' s Changing : SuNew, • Enhancing Fanny Hill Concert Experience . _.: „ ..., * ,. .. .... ' - -“ .. .. . a s r y0.: 4rS ■ • �L` t)44 r '4 + ,�,�.,F' SeS3W,5i°e ;<�e�y!l \9 }��. pk ,3 t: • \Aleeklymall crawl ' or similar that also ? r �� 3 "' ',%>A • --- '.s . r .. ,s.;',.,:.;`,..;,ry. em M%\ ,+, ..,„?",,,,e* sf•t 4",:,,•-_,.��y ! `+. "� x?� c Z - il •(F - `ems ' k .. • ,- ,.. y~�� Uzi'". ��,,,¢e'.rrV l � 1•<a�{ � � 7 lY' 1 3h5 Y17 yi � .. engages r - . , .-,m,50,Y.,.....N i 1 ... v■Ir1' ,ae." _: sir-, °` special r` � : • * . -y<� � ..• , A p . -�,_ p, �, g e_ t . -Ir..,Developinga program for r4 � k . CWM► 4 i ,ipet � ,� $events � 471 ♦�• ! Jr ........ , ..-t . , _,,,, , ,... 176 a ^ '0 r��J i ► thlii,,,, aa... 3� �i � { p j � ,� '• --• it, . cor ... Potential Sports I shoot ... _ A . 114.74. . mo► , y � r.,..v• Ex lore ettin an IMBA old certification .. . , .. . t ,,,,, „ . . ., iii„,„ . , tp., ii.. ,... „,,, ,,, .,.,....... •• :. thisiino bud et m Iicatons at IIIIINZIIIIIIIIIIIIIIIIPIIIIIIIIIIII : , . `r f 1•44"—, •::‘,/ / .. M r...F.. , s. v , .„ fl S N OW M A S S . ,.. ,..„ ..... , Fr 'Er • :z .�. . f ._;' .1.., t . Fr aKxc Marketing ,446:„. Summer 2018 -.4.... N. • In - market & mar- o- out etcampaigns Brand messaes : destination hike , bike g1 t $iatufr kg* at. au, doer • Event promotionstid , to � r Leverage Lost Forest, Mass Pass, etc . , .„,,,,,,,-,„, ,,,,,,, . ”' and poor G4 m torr.tt+ rate- ,, , ,.. ..... -rf-rW*44:..;.:=..-,i',-r.-->•-4,-, . • ,: Contentdevelopment s2 i v �„y ,a,. ssi r3 ,,, 5._ .7...., , _____,,,„..,......,,.. wej ,,,,,..„ ,„„ .„. .,.. .,,, e„.. .... • Email marketingsocia me is we siteI I ., - a i n t e n a n c e .... ......., ,..., ,.....„... ... ......, . ..„....2_, ...-u47 h tote? ----- • Public relations : Sports l international wACRA and � , ,,......,, ,. � s '-‘----7:': --- efforts .12: ' .4,1‘, moreproactive . ,� .. ..„ � _ � , • Stakeholder communications xate . •, • SNOWMASS . considering g « GOS S.t 4 ' • Research : ..yry - ! _-,i- • Summer 2018 Events SNOW MASS 2017 SUMMER EVENTS • Working on next summer 's calendar _ now „,. .. ..,, .,, .. . .. .. • Concert Feedback - taking backto ` ' • WO'"� (NA ThursdayswithexceptionsforCraft „ - CampBeer oweekend ) and Deaf [ i / ilit iY 1.-'' v_ , _....,.. , IlL lC , ', ,-iwill. . . . . . . . . . . . . . . . . . . . . . . . . . . . .......... .............Li�e��=? • July 4th Community Celebration � ��" -'i;:tesiak - � . „ • Adding a weekly event around the . .._ ., . sapk „„, ‘ ., . . , ' .,.,-: mall ( Fridays ? ) - � . .„,,.:... ..,, k ip,I," : , • • Improve overall in - market event _,_ .,, .. , . .,.. . , .. .: -A --,. : signage "' _ GO S N O W M A 5 5 ' �+k` As3 , ., . ..,„,„„4,„,,,,,,„,,,... ,,, „,,,..„,....„ ...., , , _. ..,,,, , ., ,,..,,,,,.,... ,. . . , � \ COLORADO ..,L-,,, 4n:,- 14§1,0 � �., , .,,,,,,„..„,, . „„„„. .,,,,, .. � '� � _,,, ,r,.. . , �� ' 1. , . . kw + .�I -- S N O W M A S S 2018 YTD Confirmed u m mer rou s As of Oct. 16 +76% previous year +146% 9707 6275 5523 10000 2553 • pis (t-40-e;8 i Wt. S>2 N w£ sf5. 1000 -15 r a r o y , E 10026 22 • s^' +3�5; F3�Ei� 10 �. • fy 1 w Definite Groups Proposed Guests Definite Room Nights Summer 2017 Summer 2018 SNOWMASS What ' s New, I Changing : ou n • Reserves rn o v I n25 °A SN0WMASS.f; AUGUST 31 OCCUPANCY REPORT to t odg J Tt�n ►' i )o I . s l Dining I Specials t Groups id Mc lung • Improve/enhance .. ^sta e o er .. law communications - 7 4011r, • D e v e op c o me nt t at Good Afternoon. • Attached, please find the retail report as of Aug 31st. You will see that r c v l e s more t ext u re a n September is shaping up to be strong, with bookings overall up 4% year over year. October is pacing behind last year, and some of that can be attributed to contet xfo r S n o \A/ m a s S the fact that the Friday of the first weekend in October is actually in September this yea.. ( naming names initiative ) Some additional updates: 1 For August, lodging occupancy was relatively flat, up 1%, but the good news is that the Average Daily Rate was up 12% from last year, so overall revenues in the community were up. 4 .7 �~. . 1r t �. r Budget Shifts to Accomplish • Contract services ( marketing fund ) was increased by $25k to allow for a more enhanced stakeholder communications program . A plan is being developed to include Village-wide postering, more face to face interactions, concierge and front line employee communications • Summer Marketing o Increased $ 12k to develop more content and enhanced distribution • Winter Marketing o Increased $33k to promote s' mores and monthly events, new campaign concepting, developing content, local mailings • Winter Special Events o Added $30k for Snowmass S' mores o Added $25k for a '50th replacement' event in mid Dec 2018 o Added $ 15K for a 'closing weekend' event o Allocated $50k from Group Sales fund (Support for Groups) to Grand Prix contribution (total contribution is $ 100k) o Allocated $50k from Group Sales fund (Support for Groups) to X Games contribution (total contribution is $ 100k) rr aT,,,.,,,,,,.....,,e,, 1 .. .. , ,,o f . il: - ,, = , . 441,„ K`d / '► , ' 4, .• ' ' ri'S \ i 1 • 111Pre: w""- - - ' OP r 44 P r - ` SN CMASS Budget Shifts to Accomplish • Summer Special Events o Added $30k allocated to fund summer weekly 'mall crawl' or similar o Added $30k ($15k from Group Sales Fund) to enhance concert experience — stabilize port o potties and more • Signage ( marketing fund ) o Increased $ 12.5k to enhance signage at special events • Public Relations o Increased by $60k for possible Sports Illustrated shoot o Increased by $25k for additional international efforts and NYC pitching • Group Sales o As noted above increased Support for Groups by $ 100k ($50 to Grand Prix; $50k to X Games) o Reduced marketing under group sales by $21k as website refresh completed o Overall other reductions due to savings in rent, contract services and off site storage facility : z :- tom : ,N. jr. - . ; f a Marketing Fund Rebate, 2017 Marketing Fund Expenses 2018P Marketing Fund Expenses $551°%Oo =_., = $5.089 Rev = $4.730 Exp = $4.733 Rev = $5.039 Exp Capital Capital C Improvement, Improvements, improvements, Public Relations, ° Rebate, $55,000 , $100,000 , 2.6 $100,000 , 2% $120,750 , 3% Public relations, 1% $200,000 , 4% Office rent& related expenses, Payroll&related •165,99 , 3% Payroll & related expenses, expenses, $1,050,1.46 , 22% $1,054,611 , 21% Special Events, Office rent $1,406,100 , 30% & related Special Events, , 31% ' $198,532 , Marketing mist, $112,000 , 2% Marketing- Marketing summer, $68,800 _ ? summer, $711,000 , , 15`:0 14% arketing- winter, Marketing - mist, IADC, $85,000 , 2% $729,850 , 15% $88,000 , 2% Marketing - winter, $>763 350.1s% Marketing- online, IADC, $85,000 , 2% $235,000 , 5°.6 Marketing - online, $215,000 , 4% SNOWMASS Group Sales Fund 2017 GroupSales ExpensesCapital Improvements, 2018P Group Sales Expenses Rev= $1.888 Exp = $1.955 $100,000 , 5% Rev=$2.042 Exp=$2.041 Capital Improvements, $100,000 , 5% • • Trade shows, sites • & marketing, $730,500, 36% Trade shows, sit Payroll & related & marketing, . expenses, $599,500 , 31°,6 • Payroll & related• $1,068,282 , 52% expenses, $1,092,185 , 56% Office rent & • related expenses, $163,320 , 8°e office rent & related expenses, $141,917 , 7% 41510" SNOWMASS • - - , . :-.,-40.....• ... - , ;-,rh• . •" „ • • - ,A ...-: - . . • 1.'. - .; ,•yir • • . , ..... ., ,-. • -.-it,,,,;-..4 *. ioidi . . .• ' .... ..-..-'' .0.. . 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( .. _ -;. .. .. .,. . , , voices to the wind . . .:� ' lit What if NATURE HELD us • 1 , 4 , � ;no3 tri _ .j''z close ? . ..ASPENSNOWMASS .. snawrnass 'T SNOWMass oSnowineas.c9 T since 1967 • SNOWMASS Rhonda Coxon From: Patricia Jayne Keefer <pjkeefer@gmail.com> Sent: Sunday, October 15, 2017 5:49 PM To: council; Rhonda Coxon; Clint Kinney; John Dresser; Julie Ann Woods Subject: Public Input for SAAB Process Discussion Dear Town Council: Regarding the SAAB process up for approval at the 10/16/17 meeting - we ask that normal property rights be retained for Base Village Condominium Lodge property owners by inserting language on pages 62, 64 and 66 of your package so that: 1. Immediately adjacent neighbors will have a voice in art selection and placement. We ask that for Art in and around Base Village that abuts Capitol Peak and Hayden or is highly visible from our properties require the approval of both the Hayden and Capitol Peak HOA Boards. 2. Any event held on property that requires ingress or egress through Hayden, Capitol Peak or Base Village properties and/or uses facilities located in these properties such as the TOSV-mandated Public Restrooms located inside Capitol Peak, shall be required to provide insurance coverage that indemnifies all above mentioned properties for the subject event. We ask for the additional language shown in red below be considered for addition because some 14 locations are shown on Appendix I that abut or are highly visible from Hayden and Capitol Peak properties in Base Village and we have been unable to see where the property owners have a voice in this process. We are supportive of the cultural value of public art. Base Village is a little different in that it feels like a public space and frequently acts like one but is actually privately owned. Thanks in advance for your help on this. pdf page 62 in TOSV package Art Selection: The most important decision in implementing the Art Walk is the selection of the artists and approval by adjacent condominium property HOAs.. It is imperative that all goals established in the Master Plan and all goals defined for each particular project are understood and embraced by the artist. Opportunities to involve the broader community in the art selection process can also be identified. Page 64 criteria for selection must include adjacent property owner HOA approvals Page 66. HOA approval and indemnification for events. Phase Two Is recommended to include the Base Village Loop and the needed trail connections between Base Village and the Mall. The Base Village Loop will need to be created in coordination with the phased Base Village construction and with adjacent property owner HOA approvals. Pg 66 Approval by HOAs and indemnification for events. Some activities and special events proposed for the Art Walk will require a 'special use permit.' Typically these permits are granted on a per-event, one-time-only basis by the Town Planning Director and/or Planning and Zoning Commission. It is recommended that a "blankef' special use permit be pursued to cover all activities and special events, including the placement of artwork.the special use permit shall require that the event-sponsoring organization provide insurance that indemnifies abutting condominium properties used for ingress, access and egress to and during the event. The above requests are consistent with TOSV mandated protections for the Town and The Westin/Silvertree during Free Thursday night concerts. Note that the TOSV Town Manager often states that HOAs carry insurance for possible situations. HOA insurance policies are not designed to cover situations created by sponsored or public events. We ask that the sponsored or public events appropriately take financial responsibility for situation(s) created as a result of their events. Thank you for your consideration of this input. 1 Wishing You Blue Skies and Tailwinds'M Pat Patricia Jayne (Pat) Keefer A reluctant, but by necessity, Base Village Activist Base Village Liaison for Capitol Peak HOA Board, Hayden HOA Board Base Village Liaison for Viceroy/Assay Hill Residential HOA Board Member Round the World Air Race Gold Medalist - 24 days TM of Tailwinds.com 2 SSVIAIMONS ( � N ] JSV uiewnoW sseuaMouS llannag ana�g 6uqoJe /\J dA `ddeuN ueRsuyO 030 auapisaad ' ueldeN aVW x f g : • = + fir w r .ti 1!>4.. ,.. , , e 1 • ` "T1 *1"V "'s ta, r c ` w.` ,� 1�9ts� tt � � tea. „ ,,,,,,,,,.„, -_,:-.1 ir.et k_” .t ..,.„ s ''` "e'! wr �.. § „ /,,.' t� .. ! t p nV. j a � �.. � rw TC' .r a x , _ M u .rte _:, .; ;F� e. air .w+e� im, w� a, -,1. # _ j •.y. jF � snowmass < �� moi, 1 . —, li4r," # 4•`" ;�; .- P`l. " - 4.4! ` „Iiii , ,i. , ,.,,s, , .: balli aselP MSR lite"' 4gi . . v. y, i- :..y�, So,. 7 7 ' , N. : tt t x !-...5�' / yam. ' / �/ V 7'�P�+b a . . „ ..._ since -1961 I I ��y71d WONOH A1/Nr)WWoD g1.yn.a"13 .1111d5 �N1 N�>IyN1d aAfl . • • u F t4 ...' • .. Fl. ••.-.-- s i i 1 f [a; I • • ,f p.: i { S 4 i. A 1 Aspen Needs Mexican Tourists By Mike Kaplan will see 1.8 million fewer visi- countries. Foreign visitors days. His meeting with con- tors from Mexico than in 2016, come here and spend their gressional leaders to devise a y company runs four with a direct economic loss of money. The U.S. destinations plan protecting immigrants in ski areas, two hotels $1.1 billion.The 2018 outlook is they visit cannot be "off- the DACA program and his and more than a dozen worse: 2.6 million fewer visits shored"or moved to Mexico. newfound lack of urgency restaurants in Aspen and and$1.6 billion lost. While his defenders will ar- about the border wall are steps Snowmass, Colo. At peak sea- Where did our customers gue Mr. Trump has only been in the right direction. son,we employ roughly 4,000 go? Many went to Canada, singling out illegal aliens, the Words matter in building a people. Foreign visitors are which sent a welcoming sig- affluent Mexicans who would brand. Our president must be crucial to our business—and nal to Mexicans less than a normally visit Aspen seem to consistent and clear that the we have a problem. month after President Trump disagree. Making an entire U.S.is welcoming,that visitors Last year visitation to As- country's worth of people feel won't be presumed guilty as pen by Mexicans dropped 30% categorically devalued and un- they pass through immigration compared with the 2015-16 ski They've been staying wanted is bad business, and and customs,and that America season. Bookings for 2017-184away, and Trump is Mr.Trump has piled on—from is open for everyone to experi- aren t looking much better. the haphazard banning of visi- ence and enjoy. There are multiple reasons,but the No. 1 reason. tors from certain Muslim-ma- With the first snow having the xenophobia radiating from stvetrovemommegotemeametan jority countries and the drum- painted the high peaks here in the Oval Office ranks at the beat for building a wall along Aspen,we've begun to dream of top.As the head of the Mexico was elected. In 2009 Canada the Mexican border,to the pro- snowy landscapes and fresh City public-relations firm that instituted a visa requirement posal to cut legal immigration powder.We want to share that promotes Aspen in Mexico told for Mexican visitors.Last De- in half and the rescinding of bounty with as many people, us, "The dollar has been cember,likely sensing oppor- Deferred Action for Childhood from as many places, as possi- strong, which makes travel to tunity, Canada rescinded the Arrivals. ble. It's a lot of fun, it's good the U.S. expensive,but Trump requirement. From a pure business per- business,and I hope Mr.Trump is the No. 1 reason." If Mr. Trump is as con- spective, these acts have will help us succeed by rolling It's not only ski resorts. cerned with the U.S.trade def- greatly diminished the U.S. out a welcome mat to the world. Tourism Economics, a travel- icit as he says, he should rec- brand.So it's been heartening research firm,estimated earlier ognize that tourism to the U.S. to see Mr. Trump pivot away Mr.Kaplan is president and this year that in 2017 the U.S. is a type of export to other from the divisiveness in recent CEO of the Aspen Skiing Co. Ski consolidation : Aspen buys Intrawest, Mammoth Christopher Steiner, Special for USA TODAY Published 9:26 a.m.ETApril 12,20171 Updated 10:53 a.m.ET April 12,2017 0 USA TODAY Aspen vs. Vail: The Race for Control of the Country's Ski Resorts Is Underway The two neighboring Colorado giants are snapping up ski areas around the country. positioning themselves as the two titans of North American resort operations Aspen Skiing Co. to purchase Mammothk:-10040..ApEb . Mountain, sister resorts .�t � ` April 12,2017 By Robert Purseli f NY C5 k ` �"';k�� ( G R I N D T V 111 ©©n©®® ,. On Wednesday,just two days after sending shockwaves through the skiing industry . - err. , _---... - ,„. . .4,,, - - �-,"� with its $1-b billion purchase of Intrawest Resorts,Aspen Skiing Company/KSL Capital i r -' , .... '1*s•� - + • ' • Partners alliance announced in a press release that it would be purchasing Mammoth '; S..-• Resorts and its four subsidiary California ski resorts for an undisclosed sum of money. T his week a major Colorado resort operator shook the ski industry's � proverbial snow globe.For the first time in years,it wasn't l'ailV. Resorts. Waft ala 1 ! i Rr ' nA a fir '"' { .4t*ilt4 `.r I ..J , v g, r v } µ r . - . _ y1 4 4...., 7, , .„..,,. : ,, CyeT1 A. ' , .f s . ior • �a �i • re. A tt *Av.,. '' .1/2'4 `:• �' �"� 4 r ,F fir iv F" f v• S r A I ' '. j � .3,,•r ^ki'4 ( v ' �„�r,, ,v Y' , .4' o ' ._ A /� ''' ',4" ,fes: •�,-',V. ,tee^ 44. '4 wr . ,S,r• .S v' ''t //,'" , • 4 ted r z z COI C•0) Ct° = o U Z CO COI QCT • 10. 0 � \ l U • U N � WE' RE STILL HERE "Aspen Snowmass, as a destination, and Aspen Skiing Company, as a place of business with nearly 4,000 employees, has always been and will always remain dedicated to tolerance, open-mindedness, environmental sustainability, and civility." — Mike Kaplan, President & CEO Aspen Skiing Company THE ASPEN WAY Did you seen them? Words—big ones, meaningful—standing large on the mountains. Some came and went quickly. Others were there for a while. In all cases, they represent the intersection of values and art in iconic locations. At Aspen Snowmass, we believe there's never been a more important time to proclaim from the mountaintops what we stand for: LOVE, RESPECT, UNITY, and COMMIT. 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I;.•_,.•9..•in mr•,.•r<h•different-New,d•",. ASPEN 'V SNOWMASS. •t,♦♦ a.fta.n•,nma.+.0 no'rhea.pra'.a, UNITY—IT'S•THEASPENWAY 1 s e • >141111v --- _ i dB? 0 - - t T � a, Y .71 , .:', --—4°P1114.:'''' -:" :-,:f.,:i',001:::' « a " • .1+ ....% THE ASPEN WAY Tha.knet;n y.w nemsrh?k•.. ye,/re abe+rt to de renwai.irg unw.do.uble.•;aky even Could be drepp;.g n.se s bW lin.er he.dirp w.p..ulvl p.aese.Could be.p.akieg vp when is i no.•..y e+ h...n,n,.Kn;,..a.nMrds.ee..an x..Iw.y.we: rt. ASPEN SNOWMASS. 'f ar.P., o.pro..ewwa...cns/tAro.prewey COMMIT—IT'S.TMtAS►[MWAY ASPENSNOWMASS . COM/THEASPEN WAY :ro s',-VXv) ®sr..w „ASPE)'AASPEyuNrY S N MOUNTAINS CIP `PINI ASPEN SN:,AMASS �- tffi VAIII15 ON AND Orr iIII MOUNTAIN # TH EASPENWA r I ('}}�{ ,44 A' sic • p This past spring you might have seen four big,meaningful words standing tall on 0 'F hp the mountains.Some came and went quickly.(You can only hang giant letters v 4 from a gondola cable for so long).Others will stay for a while.In all cases,they O represent the intersection of values,principles and ideas that Aspen Snowmass C• , holds close.But what's the point?We believe there's never been a wore Yimportant time to proclaim from the mountaintops what we stand for,and embrace what brings us together as people.Be on the lookout for a four-part A ,, series showing just how muchthese values mean to us—and consider stepping Y 0 into the conversation.k's#Th.AspanWay. • C0 �' A r e IL"; WEB TRAFFIC Explorer Navigation Summary Pageviews v• VS. Select a metric Day Week Month aldi • Pageviews 2.000 1,000 40 4111 4111/ Wee " . 4111 110 • ... Sep 8 Sep 15 Sep 22 Sep 29 Oct6 Primary Dimension: Page Page Title Content Grouping. none - Other- Secondary dimension Sort Type. Default /inside-aspen-snowmat Q advanced " T i© ' . ITTT Pageviews y llniqu. Avg-nine on �tranes Bounce Rats %Exit Page Value 7 Pageviews Page 8,009 7,14: 00:03:20 6,183 86.67% 78.77% $0.1 %of Total. of Tota'. Avg for View. %of Total. Avg for View: Avg for View: %of Tot i 93%(765,796) •.• • - 1.86%(332.008) 49.75% 34.96% 0.42%($24.9 (74.22%) (126.00%) www.aspensnowmass.com/insid 1. e-aspen-snowmass/the-aspen-wa 63 7,406 (92.47%) 6,609 (92.49%) 00:03:21 5,668 (91.67%) 87.51% 78.99% $0.11(108.13 y wwwaspensnowmass.com/insid 11 2. e-aspen-snowmass/the-aspen-wa 63 588 (7.34%) 523 (7.32%) 00:03:14 505 (8.17%) j 77.23% 76-19% $0.00 (o.00 yttutm_content= www_a spens n owmass.com/in sid THE ASPEN WAY VIDEOS Long Form: One tent pole 2.5 minute video brings the project together. The video lives on a custom landing page alongside images and additional content supporting our values-based way of doing business. Short Form: Four :15 and :30 second videos capture the project and each installation. The goal is to build and maintain brand affinity amongst destination visitors, inspire dialog, and ultimately drive traffic to AspenSnowmass.com. I 'Z.- u; 1 {rye k.wr 1 SOCIAL MEDIA ENGAGEMENT or Performance for Your Post rr ®tam sSnowm by TMtan:s ... _. Publishe Cook I n September 28 el > We believe there has never been a more Important time to proclaim from the mountaintops what we stand tortrTheAspenWay http://bit.ly/2w9jW8u « it — — 4, = Reactions,Comments a Shares iien �...�,.�..\ _ jo27 1.440 1,481 -'•� 47 Like On Post On Shares - w.. 437 298 201 O ,, Love On Post On Snares 4, E 8 9 3 "Raba On Post On Shares * 69% of the 162K people 24 18 8 L Wow On Post On Shares 2 , , who saw the paid post Sad On Post 1 Shares It 4TiteAs peltWey Comments <3 Post 184 hares were in Mexico, and more 276818 PeoPle reached t• Viaw R*eOtts 565 542 29 -�--a. On Shares Q(�ra't6K � 72 COTTBntS 542 Shares .{ women than men. (35 Like Q Comment jyO Share Hootaat 5.700 . c - ink. Clicks Other Clicks eil Performance Demographics Placement 4 3$8,557 :8,557 Results:3-Second Video Views 50.001 Cost per Result 48.42% Result Rate Resu lts:3-Second Video Views �+:h. Z-- People Reached / 30K $581.51 Amount Spent 20K Om 1 Om 3 Oct 5 Oct 7 Oct 9 Oct 11 Oct 13 Custom $0.00 "��,,F.._ --__ $0.00 SOCIAL MEDIA ENGAGEMENT #TheAspenWay total reach = 295 , 829 (as of 10/13/17) NWUlllepellevet aspenst xxanthe colterjherZ steepskiAlex Ferreira '"Aspen/Snownlas .F3 at 8:38pm-N `t -+ ( Here in Aspen we like to focus on four things...LOVE,UNITY,RESP„EC" '-` f i.„ r - " .♦°' and COMMITMENT.It's#TheAspenWay Aspen Snowmass!Lets all get out r. e. .10*- tr. �! m fp "`� there and have a great winter with great friends!!! ' ,y. s "- ; .' _-" }o'�yy.. .Illi . �'r' r; ) Irl' y e _ aT&3 . —,� r P �.. KEF Y. �. Wpb J ©FFA • `,� a•'` I., h. it t-r. �. „ .- �I, i , • • �� 4 "'° C1 Q ,� • Nes. •'`• 0 ii • 1,184likes a - ` 's colterjh @aspensnow. ' ,.r._� View Insight.. . Q 4P V with it's priorities and .. '. "�` 0:40 apart of.Click the link C7Q 130 likes somethingdifferent c I V 307 likes ' V aThaAspen laver ohne, xxxanthe"The mountains dc i we.Neither should anyone.E View all'? r>rrnnents Liked by Jaas.j 4x When we ar 16,934 views•Liked ty believe aria ourselves a C.laspensnc gender-identity.Were better anikulapu Spread atee sklin Pr aspensnowmass We b. .—.--t-- _ __ _ _ p o ix views aTheAspen' - senditcynthia Groovy and to uphold I lit) Q p p 0. C *Unity*Love M t> Like Q comment Share ltoouet + amazing video MEDIA COVERAGE FREESKIER Magazine President Trump Is Bad for Skiingting. His misguided immigration and climate-change policies are worse than January rain Unoff 18, A _ -St C 1'("r' . _. pen Vk, ch "' BusinessD: 0 " ,►y.- lOr"ON Denver ad firm's As !• . el values, not vistas • •f . ®®cat ...� , ; fes,- .. �` - - , \. v y , 7 ,'i his is not the beginning of a partisan smear campaign like '; - the seminal"CHENEY SKIS IN JEANS'bumper stickers i popular in Jackson Hole in the earl a :'ts.Once u..n a �. tEARNMORE ) ._ „, ., . THE .,, .. DIALOG & Bad '► 4 Replies •••oo Verizon ^ 11:28 AM 1 '' OW Lars Stenstadvold I grew up in this valley, went to aspen high schoolCommentsand worked as a ski instructor at buttermilk. I don't live there anymore .. but I still love this town. But honestly this is an incredible piece of advertising/pr for an industry that by its very nature is perpetuating the threesaintsoutdoor Hey Chris.I am processes driving climate change. Aspen caters to the richest elite who super value driven.Have held super continue to fuck the world over- environmentally, socially, politically. high respect for you as a Dad and skier. This ad is beyond deluded and hypocritical, maybe even on the same I am deeply committed to my family and lines as the shit Trump (an Aspen tourist) tweets. And yes this ad to skiing.We made our first trip to campaign IS politicalllllll Wake up people blaAspen last spring with friends and had a Like • Reply • Message •0 4 • 21 hrs thesest.values when However,I was not aware of hen we visited. .-► 5 Replies 6 hrs Unfortunately,they are not values we share,but now that I am aware,we will not be returning. I represent what is Now the minority view,that marriage is ' Karen Neff Whipple That's interesting when many Aspen regulars,business one man one woman one lifetime. VW owners, residents make up a group leaving behind huge carbon footprints (large homes,flying/driving around a lot,spending S on items which cause #respect is a listed value,but I don't ripple effect CEs,etc.)as compared to the average resident of our planet. anticipate#respect for my Reminds me of fat old Al.Q understanding of#love at this resort. Like Reply-Message-0 10-September 28 at 10:31am Fortunately there are many resorts 0 Aspen Snowmass We aren't perfect,but imperfections aren't an gladly welcoming our two families 11 lift excuse to do nothing.#TheAspenWay ticket purchases per day without Like-Reply-0'31 -Commented on by Tiffany Cook l'›i making us feel awkward or out of touch September 26 at 10:34am for upholding traditional family values. Y View more replies lh Reply PY :,„ Keiko Coghlin Why everything and everywhere need to be so bloody ift steepskiing 0 political?????Just give us some break.Just want to ski and enjoy the @threesaintsoutdoor I'm curious mountains.If the CEO is claiming less people are coming to Aspen to ski/snowboard,has he ever thought maybe trying to be so political has which value in particular you something to do with it?Many of us are so sick of it. have an issue with?Is it Unity or Like Reply Message-QA"Lt September 28 at 12 350m-Edited Love? To each his own I guess v View previous replies y brother. t� Aspen Snowmass You may find it hard to believe,but for us this campaign isn't about politics.It's about business.We're advocating 1!i 8 likes Reply for a stable climate because our business depends on snow and is threatened by a warming planet.We're defending our employees' and gu...See More Like-Reply ©,18-Commented on by Tiffany Cook ''l September 29 at 10.33pm Y View more replies n. .. .,,, THE DIALOG (Good & Bad ) Jamie Butemeyer — Li i 21 mins - YouT� Kallyn Lamb ... I've only lived in Colorado a little under two 2hrsQii - I have never felt more at home here in the r Aspen Snowmass is trying to break the mold with its new advertising surroun From:Rohl,Hamill erobiniWhaltichildren.ora> campaign. single d meaninc .44,75,-‘4-- an activr Caroline Bauer the wor This is awesome! It breaks my heart that Vail isn't think "h am bey( like this. so rad e call you Like Reply Ana the nest part is tr I Believe PEWith thanks for all tha Q t_- t ' Robin 40 Allana Tang - Author Callanastang •35m ERobin Hamill Replying to ,Snowmass President I believe too. I feel it, I know it when I'm there. It's why I keep coming back.And I UCS, HaftiChiIdren 1101 Village Rd.,Suite l take it with me. i Hagan Carbondale,CO 81623 0a An Cell:970-379-0927 Q LZ C7 ® DrC S... Office:970-925-1492 robiniOhaitichildren.org .11, r tt... r--) n............. ;Z.1 cf........ u..A...r... Mk J W W / y W y � 'Q (JJ y v Z W y Q ,� �� , . ,1'ri 4 f• '>r . c t ",-- ''''4 r y. 4: A � k i a° Vi,.` ' " ^ '{ r. x'$ { 1� � 1 l tk • I � - . \ — . . 11 t S '‘,,,:,,: s fl %ow 1. / • s4. 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