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12-09-19 Supplemental Information - JASas(D premier evenls since 1991 entertain- educate- preserve Dec.9,2019 To: Snowmass Town Council & Town of Snowmass Village From: Jazz Aspen Snowmass Re: JAS Labor Day Experience Venue Challenges & Opportunities Background/Challenges : JAS has consistently sold-out l-2 days per weekend of its TOSV Permitted capacity of 10,000 persons per day since 2016 in early July, costing the organization significant lost revenue annually, despite daily scan counts which show that daily attendance has typically been in the 9,100 - 9,300 max range. JAS has experienced increased challenges with on-site parking for their donors/VlPs at Rodeo Lot & Rec Center due to increased usage of parking in both sites including handicap access, and Rec Center guests during the JAS LD weekend. While JAS' expenditures on LD total nearly $66 million since the event's inception in 1995, TOSV's total contribution to JAS totaled approximately $3 million, before TOSV chargebacks to JAS for municipal services including Police, Fire & Transportation, etc. TOSV's annual contribution to JAS today is 1.7% of JAS' total operating budget for LD. Based on current levels of expenditure assuming zero growth, JAS will invest its next $66 million in less than half the time conservatively it took JAS to reach this gross $ level (ie 25 Yrs. From 1995-2019). JAS' long term ability to keep up with escalating Headline Artist fees consistent with the sky high expectations ofJAS LD attendees (as collected from JAS' annual audience surveys, aknost all outside of JAS' current reach), and plan a stable future for the organization in the current Snowmass Town Park site and its fixed capacity of 10,000 persons and parking restrictions, is untenable for the short & long term future. Opportunities: OPTIONl-HorseRanch JAS & TOSV have initiated preliminary discussions about the feasibility of moving the entire main venue of JAS Labor Day to the meadow below Horse Ranch. This site has the acreage to allow for future growth while retaining ttre natural beauty of the current site. It keeps the event in Snowmass. JAS believes that the following site improvements, including but not limited to, should be delivered by TOSV, at its sole cost to bring the site up to acceptable production and audience standards: L. Create three flat areas to place: l. portable stage and adjacent artist compound; 2.VIP viewing patio; 3. VIP entrance offof Horse Ranch Drive 2. Create dirt road(s) for vehicular access for site load in and load out. Create additional flat areas at rear of venue to support current usages including bars and hospitality viewing area. 3. Creating a permanent, altemative vehicular access for Horse Ranch residents during the period of road closure around the event along back side ofRodeo Lot. (approx.) 4. Address pedestrian access from Horse Ranch site to allow crossing to original Town Park site, which would be incorporated into future event footprint. 5. Address drainage issues in current Horse Ranch site so that the site can transition easily each year from a horse pasture to festival site, regardless of August weather, including removal of horse manure. 6. Address transportation capacity including drop offs and bus turnarounds to allow for an increased attendance capacity including egress from the site at conclusion ofthe event. I l0 east hallam suite 104 aspen, colorado 816l I tel:9701 920-4996 fax: 9701 920-9135 www.Jazzaspensnowrnass. org a a a a a a,so premier evenls since lggl entertain- educate- preserue 7. Address the small wetlands area adjacent to Horse Ranch Dr. and how to work around or over the area to allow for JAS to integrate this area of the site with a closed Horse Ranch Dr. during the event, as JAS will need to use HRD for set up of VIP kitchens, bathrooms and more. All of the above requires cooperation of the current land owner of Horse Ranch and JAS will take the lead in those discussions and in making an agreement with the property owner, assuming TOSV wants to proceed with the plan to make Horse Ranch the future event venue site. JAS recommends feasibility and planning for all the above points begin immediately to allow for the potential of a move to the new site by summer 2021 or 2022 at the latest. OPTION 2 - Staying at Town Park, with Increased $ If TOSV is unable, or unwilling to make the investment in improvements to the Horse Ranch site, the next best alternative would be to keep the event at its current site at Snowmass Town Park, with the following caveats: 1. TOSV would need to significantly increase its financial sponsorship support of JAS annually. 2. Regardless of Horse Ranch, JAS request that TOSV allow JAS to increase its sales of GA tickets by up to (500) persons per day, to account for attrition and bring the actual site attendance to 10,000 persons on site. 3. JAS also requests the 2020 approval to seek sponsorship $ from CBD products, which are available legally in drugstores and superrnarkets, and for which approval has been denied to JAS in recent years. OPTION 3 - Buttermilk Venue Exploration For the record, JAS would love to stay in Snowmass in the future, IF the site challenges can be addressed to allow for a move to Horse Ranch. Staying in the current site, even with significant additional $ is less desirable but acceptable. If TOSV is unable, or unwilling, to make the increased investment required in JAS Labor Day Experience, through either Option I or 2 above, JAS would like to fully explore the feasibility of the Buttermilk site for a future JAS LD Experience, noting the following: l.The venue offers JAS (2) critical components which the current site at Snowmass Town Park lacks: Acreage & Access Acreage: The gross, usable area of the Buttermilk site for a future JAS LD Experience is at least triple the culrent Town Park site. The site holds daily crowds during X Games which far exceed JAS' realistic desired increased capacity. Access & Transportation: The Buttermilk site already has an expanded transportation hub capable of handling more buses than the Snowmass site. Additionally, from JAS' lone experience with Buttermilk as a LD venue in 2002,we observed that thousands of attendees coming from Aspen either walked or rode their bikes, a significant fact when trying to project how additional attendees would get to and from a future LD event. Lastly, there is more current scheduled RFTA service on Hwy. 82 that would service the event. No Current Permission to Use Buttermilk from Ski Co or PitCo: We note for the record, that SkiCo's public position of JAS Labor Day is their preference the event stays in Snowmass. There have been no discussions to date with PitCo or any other municipal authorities who would have jurisdiction over a future LD event held at Buttermilk. TOSV retains all current benefits including its status as preferred lodging partner of JAS and its annual usage of JAS VIP Passes, & relieves its municipal personnel of responsibilities during the event, I l0 east hallam suite 104 aspen, colorado 8161 1 tel:9701 920-4996 fax: 9701 920-9135 www J azzirspensnowmass.org