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04-18-11 Town Council Packets(7) ASPEN()SNOWMASSs THE POWER OF FOUR TOSV Council Presentation April 18, 2011 ASPEN( )SNOWMASS, THE POWER OF FOUR Overview Mike Kaplan President/CEO SN0 MASS I ASPEN MOUNTAIN I ASPEN HIGHLANDS I BUTTERMILK r THE POWER OF r Business Winter 2010-11 Summary David Perry SVP Mountain Division SNOWNIASS I ASPEN MOUNTAIN I ASPEN HIGHLANDS I BUTTERMILK Winter Highlights I ,1 Strong snowmaking season Excellent opening Good conditions start to finish Continued gradual recovery Competition is strong t New luxury hotel properties opening at several western resorts (Vail, Tahoe, Deer Valley) •r M r SNOWMASS ASPEN MOUNTAIN ASPEN HIGHLANDS BUTTERMILK 4! **yy i Snowmass Skier Visits up slightly (not final) Snowmass fared better than overall National skier visit totals likely to be up Dec /Jan. flat c February decrease March increase April decrease Calendar shifts changed patterns (late Easter) SNOWMASS ASPEN MOUNTAIN ASPEN HIGHLANDS BUTTERMILK Skier Visits, 1985/86 2009/10 Courtesy N.S.A.A eo.s u.e sa.o 57.7 57.+ c 57 604 0 50.9 4 Ii 57.7 50.9 5/.0 54.0 54.1 54.4 S 57.7 53 57 525 s1.o 5z+ 5=2 0 50.8 0 50.0 N 409 40.7 45 Occupancy 2010-11 Aspen/Snowmass Combined Daily Occupancy Report as of March 31, 2011 APPLES-TO-APPLES VIEW .30%j Winter Trends (continued) "11*4 711 Visitor spending improved Increases in Ski and Snowboard School Treehouse showed growth more families coming, booking kids in lessons Customer scores excellent SNOWMASS ASPEN MOUNTAIN ASPEN HIGHLANDS BUTTERMILK CUSTOMER DEMOGRAPHICS 2010.2011 Top 25 Markets 14,000 Total Individuals -Winter 12,000 10,000 8,000 2008 -2009 6,000 2009.2010 2010 -2011 4,000 2,000 0 af' cy ef aP o ,O �o�" .a X0 3 4 Q J CUSTOMER DEMOGRAPHICS 2010.2011 35% 32% 32% 31% 3096 30% 30% 29% 2008/09 2009/10 25% 2010/11 20% 20% 21% 0 20 18 18 m 15% d a 10% 5% 0% Single Couple, no children Household with children Household with children no longer at home Household Composition Net Promoter Score Preliminary Year -End Results Aspen Skiing Company Resort's Net Promoter Scores from 2008/09 to 2010/11 100% 89% 88% 89% 88% 90% 90% 86 65% 85% 83% 87%� 87% 86%' 87%. 81% 80% 70% a NPS 2008/09 v o 60% ■NPS2009 /10 w NPS 2010/11 E 50% 0 40% w 2 30% 20% 10% 0% Snowmass Aspen Mountain Aspen Highlands Buttermilk Overall Net Promoter Score— Preliminary Year -End Results Industry Comp North American Net Promoter Scores: Prelim ina ry 2010/11 Year to Date Results Buttermilk 90% 100% Snewmass w Aspen Highlands 88% 90% 80% d 70% i 60% C s0% 40% Jf i 30% 20% 10% 0% Attribute Ratings SNOWMASS Compared to Comp Set and Industry Snowmass' Average Ratings of Experience: 2008/09 to 2009/10 vs. Competitive Set for 2009/10 vs. Other Resorts for 2009/10 10 91 93 9.1 9.a 93 9.2 9.0 9.1 9.1 9.2 91 91 9.1 9.1 9.0 91 9.0 y e.e a a 8 6 J 5 •Sn9wmnr AVanLa 200[/09 Snovnnass AvanLa 2003/10 4 ■9nOwman AVanLa 2010/11 O�mp Sat AVxa[a 2010/11 3 A Otlrr PnOrtl '.2010/ 1 2 2 8 1 Y o ��o �0� OF��R 0 O��P •l �FP O�OOO O�GQO P`C S So ��Q oF a b��o a`�OF o �F� o�tP �oF ,gyp ��e o o 0 ,,0 6 �c° a o o° J d P o or s �o c. Events/ Promotions Bud Light Hi -Fi Concerts Dumpstafunk Carl Denson Tiny Universe Big Air Fridays /Little Air Fridays w Colorado Freeride Series ESPN Winter X Games Contracted through 2012 I Future years dependent on unified effort Film /Photo Shoots Transworld best park feature Matchstick —film segment Brain Farm shooting May 3 •r r SNOWMASS ASPEN MOUNTAIN ASPEN HIGHLANDS BUTTERMILK i THE POWER OF FOUR Summer 1 Steve Sewell GM Snowmass SNOV0,1ASS I ASPEN MOUNTAIN I ASPEN HIGHLANDS I BUTTERINIH-K Camp Snowmass Fishing Climbing Wall Elk Camp Cafe Hiking and Biking Trails :-Vista Snowmass Way :Rabbit Run -Cross Mountain :Fanny Hill Skills Loop SNOWMASS ASPEN MOUNTAIN ASPEN HIGHLANDS BUTTERMILK Additional Trails d 12, Summit Sierra Club Loop Powerline 2Q Z S- s Tom Blake i k E Government Trail d Vapor Trail (new for 2011) New gravity trail completed October 2010 2.6 miles long, 1400 feet vertical drop SNOWMASS ASPEN MOUNTAIN ASPEN HIGHLANDS BUTTERMILK Mountain Activities for Children and Adults Overnight Camping Adventures Mountain Biking 101 Fishing Clinics Paintball DailyMeekly Children's Activities through CAS SNOWMASS ASPEN MOUNTAIN ASPEN HIGHLANDS BUTTERMILK 3 New Trails scheduled for construction Summer 2011 v USFS Final Approval in Place Funnel Beginner Trail ➢3.1 miles, 1,370 feet vertical drop Gravity Logic Free Ride ➢3.5 miles, 1,370 feet vertical drop Espresso ➢1 mile SNOWMASS ASPEN MOUNTAIN ASPEN HIGHLANDS BUTTERMILK i i THE POWER OF FOUR Elk Restaurant 2011 David Corbin Planning VP SNOWINIASS I ASPEN NIOUNTAIN I ASPEN HIGHLANDS I BUTTERMILK t. �u v r x r x r ofr Elk Cam Restaurant 2 011 Constructio •May: submit TOSV Building Permit application and US Forest Service design conformance review June Aug: break ground, excavate, foundation, backfill. Sept Oct: utility relocates, site grading, close up site for winter. 2012: complete construction for Thanksgiving 2012 opening. Close coordination with summer operations and Town to minimize guest impacts. Limited road activity on Sundays; small trucks only. SNOWMASS ASPEN MOUNTAIN ASPEN HIGHLANDS BUTTERMILK Y a r x s r r a r 1 X Y t ar NV OA i ,r �tructlan ce F low s y 1111 @�}f p�iPDX} v s ti ASPEN (v�)SNOWMASS. THE POWER OF FOUR Thank you SNOWNIASS I ASPEN MOUNTAIN I ASPEN HIGHLANDS I BUTTERMILK